We could offer numerous tips on how to improve sales in traditional travel agencies, but for us, the main engine of improvement for these is the technology.
While it is true that in the 70s were the first businesses that relied on innovation to develop their business, now, OTAs or projects of collaborative economies have been eating land and without a change and technological investment will be very difficult maintain your business level Travel Dock Technologies for travel agencies.
That's why our biggest recommendation is that every agency should have an updated management software, in the market, there are tools that improve the position in this changing environment.
Although there are many that already have integrated technological systems, sometimes they do not take advantage of it enough. Almost all have internal management software with which you can save on costs and increase sales.
From Travel Dock we are working to create technological tools that integrate the whole process of the trip. Because the trend is towards complete, comprehensive systems, which include all products and services to hire, either at the company level (for agencies that are dedicated to corporate travel) and for the end customer. An all in one.
In addition, you have to give value to the physical travel agency to differentiate it from the new online. In fact, the travel agent must have a prominent role in terms of personalization in dealing with the client, in advising which is the ideal destinations depending on the audience they serve.
Marketing and branding in travel agencies:
We spoke at the time of the importance of branding in technology companies. Now we extend it to the tourist sector. In addition to working on the brand image, traditional travel agencies have a unique opportunity to take advantage of the social media environment to make themselves known, to inspire the traveler and also to post their promotions.
It is a way to capture the young audience, perhaps to that audience that is less used to going to an agency because everything is done online. We have not discovered anything affirming that social networks are perhaps one of the best windows that small and medium-sized agencies can open and also without costing them any cost.
Now, social networks have to be taken care of. Find publications of little interest, have outdated or not get a response to comments that users can do, gives an image of neglect by the brand and does not give the confidence to hire a trip.
It is, therefore, necessary to select in what social networks I am interested in being really (it is not necessary to be in all) and follow a social strategy to keep them up to date.
While it is true that in the 70s were the first businesses that relied on innovation to develop their business, now, OTAs or projects of collaborative economies have been eating land and without a change and technological investment will be very difficult maintain your business level Travel Dock Technologies for travel agencies.
Although there are many that already have integrated technological systems, sometimes they do not take advantage of it enough. Almost all have internal management software with which you can save on costs and increase sales.
From Travel Dock we are working to create technological tools that integrate the whole process of the trip. Because the trend is towards complete, comprehensive systems, which include all products and services to hire, either at the company level (for agencies that are dedicated to corporate travel) and for the end customer. An all in one.
In addition, you have to give value to the physical travel agency to differentiate it from the new online. In fact, the travel agent must have a prominent role in terms of personalization in dealing with the client, in advising which is the ideal destinations depending on the audience they serve.
Marketing and branding in travel agencies:
We spoke at the time of the importance of branding in technology companies. Now we extend it to the tourist sector. In addition to working on the brand image, traditional travel agencies have a unique opportunity to take advantage of the social media environment to make themselves known, to inspire the traveler and also to post their promotions.
It is a way to capture the young audience, perhaps to that audience that is less used to going to an agency because everything is done online. We have not discovered anything affirming that social networks are perhaps one of the best windows that small and medium-sized agencies can open and also without costing them any cost.
Now, social networks have to be taken care of. Find publications of little interest, have outdated or not get a response to comments that users can do, gives an image of neglect by the brand and does not give the confidence to hire a trip.
It is, therefore, necessary to select in what social networks I am interested in being really (it is not necessary to be in all) and follow a social strategy to keep them up to date.
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