The travel agencies are in high demand today. By increasing demand, this type of business is multiplied and agencies must put the batteries to attract and consolidate customers. And this is where what is known as Tourism Marketing comes into play.
We can define this marketing as a succession of strategies, applied to the tourism sector, which helps to extend the image of the brand, attract new customers and consolidate existing ones.
With the unstoppable advance of technology, the way to shape the marketing strategy has changed. Without further ado, let's analyze the main strategies that marketing agencies follow today.
1) Website Ranking
The objective of website ranking is to try to make a website appear in the top positions of search engines (usually in Google), under a certain keyword (keywords).For example, in the case that a client wants to travel to the USA, he may use the Travel to the USA key in the search engines and click on the first results. The travel agency must find a way to appear in this ranking to achieve the best results.
2) Mobile marketing
More and more users are those who do all the Internet management through their mobile phone, without having to sit face to face on their desktop PC. Agencies take advantage of these devices to become travel companions through them. For example, they can give the customer what they need through geolocation systems. According to the studies, almost 1 in 2 people arrive at the platforms of travel websites through mobile terminals, so it is convenient to work on strategies related to these devices.
3) Social media marketing
The client consults Facebook to know if a travel agency is legit or not, to check if the opinions of their services are good, to check if there is an offer, or to contact the user and request information.
There are many social networks, although the most important today are Facebook, Instagram or Twitter. Each of them has its specific characteristics that must be evaluated to make the most of them. You have to be very careful with creating more profiles on social networks than you can handle. And, if we do not control each profile, the strategy will not help.
4) E-mail marketing
E-Mail marketing is considered as the strategy to reach the most effective client of the moment.
The reason for this is that the client has given us his email; that is, he has given us his permission to receive information so he will be more intrigued to open the e-mail that we have sent him.
But this does not mean that we will succeed if or if: the travel agency will have only a few seconds before calling attention. Otherwise, the user will soon delete the email.
5) SMS marketing
It complements perfectly with the previous strategy. It is much more complicated to create a database with customer phone numbers and more expensive, but if we do, it can be very profitable.
Almost nobody sends text SMS, so if we receive one we soon open it by simple curiosity.
In addition, modern terminals allow you to manage emoticons, styles and even include links in the links.All this makes an SMS marketing strategy can catapult an entity to success.
6) Content Marketing
Content marketing specializes in the creation of a relevant type of content that attracts, attracts the attention of a certain target audience, either to capture them as new clients or to consolidate those we already have. It is applied to practically any type of support, although the most common is to apply them to platforms such as blogs or similar. Texts must have a certain structure, are correctly formatted, present headings, properly integrated keywords, multimedia content, links, etc.
7) Online reputation control
It is very important to control everything that is said about the agency in the network; a bad rating (for example, a star on pages like Google My Business), can get to ruin you. We will have to manage those possible negative opinions, trying to reconvert them into positive ones, or not generate a controversy that could ruin things even more. Some companies, to avoid these opinions, decide not to include their business on a website where they can receive them. However, sooner or later some user will think, so you should be prepared.
8) Video marketing
It usually includes videos on YouTube or on social networks such as Facebook and Instagram. It is a good way to communicate. According to studies, about 60% of tourists already go to the videos to make a decision on the next destination of their vacations. We can always hire influencers to advertise our video. There are platforms specifically designed for it.
9) Experiential and emotional marketing
When making a trip, we look for a different experience where the client can really feel, experience and discover new places. The market is segmented so that each type of client can be offered a specific trip. If we know the tastes and certain factors, it will be easier for the agency to sell the trip.
10) Big Data Strategies
Big data refers to a term that refers to working with large volumes of data. It is used to get new ideas that help make better decisions in the company.
Want to automate your travel agency? Contact us now
We can define this marketing as a succession of strategies, applied to the tourism sector, which helps to extend the image of the brand, attract new customers and consolidate existing ones.
With the unstoppable advance of technology, the way to shape the marketing strategy has changed. Without further ado, let's analyze the main strategies that marketing agencies follow today.
1) Website Ranking
The objective of website ranking is to try to make a website appear in the top positions of search engines (usually in Google), under a certain keyword (keywords).For example, in the case that a client wants to travel to the USA, he may use the Travel to the USA key in the search engines and click on the first results. The travel agency must find a way to appear in this ranking to achieve the best results.
2) Mobile marketing
More and more users are those who do all the Internet management through their mobile phone, without having to sit face to face on their desktop PC. Agencies take advantage of these devices to become travel companions through them. For example, they can give the customer what they need through geolocation systems. According to the studies, almost 1 in 2 people arrive at the platforms of travel websites through mobile terminals, so it is convenient to work on strategies related to these devices.
3) Social media marketing
The client consults Facebook to know if a travel agency is legit or not, to check if the opinions of their services are good, to check if there is an offer, or to contact the user and request information.
There are many social networks, although the most important today are Facebook, Instagram or Twitter. Each of them has its specific characteristics that must be evaluated to make the most of them. You have to be very careful with creating more profiles on social networks than you can handle. And, if we do not control each profile, the strategy will not help.
4) E-mail marketing
E-Mail marketing is considered as the strategy to reach the most effective client of the moment.
The reason for this is that the client has given us his email; that is, he has given us his permission to receive information so he will be more intrigued to open the e-mail that we have sent him.
But this does not mean that we will succeed if or if: the travel agency will have only a few seconds before calling attention. Otherwise, the user will soon delete the email.
5) SMS marketing
It complements perfectly with the previous strategy. It is much more complicated to create a database with customer phone numbers and more expensive, but if we do, it can be very profitable.
Almost nobody sends text SMS, so if we receive one we soon open it by simple curiosity.
In addition, modern terminals allow you to manage emoticons, styles and even include links in the links.All this makes an SMS marketing strategy can catapult an entity to success.
6) Content Marketing
Content marketing specializes in the creation of a relevant type of content that attracts, attracts the attention of a certain target audience, either to capture them as new clients or to consolidate those we already have. It is applied to practically any type of support, although the most common is to apply them to platforms such as blogs or similar. Texts must have a certain structure, are correctly formatted, present headings, properly integrated keywords, multimedia content, links, etc.
7) Online reputation control
It is very important to control everything that is said about the agency in the network; a bad rating (for example, a star on pages like Google My Business), can get to ruin you. We will have to manage those possible negative opinions, trying to reconvert them into positive ones, or not generate a controversy that could ruin things even more. Some companies, to avoid these opinions, decide not to include their business on a website where they can receive them. However, sooner or later some user will think, so you should be prepared.
8) Video marketing
It usually includes videos on YouTube or on social networks such as Facebook and Instagram. It is a good way to communicate. According to studies, about 60% of tourists already go to the videos to make a decision on the next destination of their vacations. We can always hire influencers to advertise our video. There are platforms specifically designed for it.
9) Experiential and emotional marketing
When making a trip, we look for a different experience where the client can really feel, experience and discover new places. The market is segmented so that each type of client can be offered a specific trip. If we know the tastes and certain factors, it will be easier for the agency to sell the trip.
10) Big Data Strategies
Big data refers to a term that refers to working with large volumes of data. It is used to get new ideas that help make better decisions in the company.
Want to automate your travel agency? Contact us now
This is a great post about the marketing strategies for travel business. I also own a travel agency and it needs to be promoted so that we can sell out more packages this year. I am thinking to hire the sms marketing service for my business and it will be great if you can help me regarding it.
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