Online travel agencies use portals or websites as the main means of communication with their customers. A series of tips must be taken into account when managing all types of technologies to reach the public that interests us.
It is essential to implement an effective communication strategy, which appropriates ICT (Information and Communication Technologies) for its purpose and, in this case, reference, social marketing as a fundamental tool when communicating.
Referring to the most used social networks: Twitter and Facebook, Travel Dock brings you a compilation of the 10 key points when it comes to conducting campaigns and efficient calls, ranging from product launches to social or academic events.
Not only the design and development of websites for online travel agencies make us different, but we owe it to the monitoring of the latest trends that today, and in a near future, are and will be present in the communication policies of any company.
1. Corporate Image:
It will always be the determining factor when it comes to a first positive impact. To make your campaign effective, keep in mind:
Design: Graphic style defined, simple, elegant and seductive.
2. Content is King:
Be clear about the message: Degree, content, contact information and corporate philosophy. Brief and concise. Exact information easy to remember.
3. Format and support:
When composing the pieces, keep in mind the medium in which they will be used. There is a clear difference between print and web. Usually, the message is varied in graphics and content, always keeping in mind the concept of the imaging unit.
5. The segment, divide and conquer:
When using social networks make sure to follow and have the contacts, groups, and references according to the purpose of the call. The possibilities are almost endless and help to structure and expand the concept and target group. Going to the whole world is really talking to nobody, you have to be very clear who is our audience.
6. Message:
Be direct and concise when sharing, posting and referencing your activity. Send direct messages to key characters or companies. Avoid spam and saturation.
7. Hours:
Learn about traffic statistics on social networks and establish interaction schedules. Permanently monitor activity on networks and evaluate the impact of your strategy.
8. Resources:
Use the audio, photo and video tools offered by social networks, make immediacy a resource in your favor, while generating confidence and credibility. It is proven by any tourist professional that good photos or videos of the product make the client feel more confident. The websites for travel agencies offer a multitude of resources of this type, which together with the social media make a powerful action in the sales of any travel agent.
9. Investment:
Although money is important, it is more important to invest the necessary time to give the required traceability to your project. Once you enjoy the recognition in the networks, your information will flow automatically. Learn and train your employees.
10. Administration:
The responsibility of social networks must be in charge of a diligent and experienced person. The availability of time and knowledge of marketing and communications is crucial.
Statistics show that spending on advertising decreases ostensibly when using social networks. These have increased the sales of goods and services in all sectors of the world economy, strengthening the interaction between the client and the company and the product, being indispensable when it comes to attracting new customers and loyalty to traditional ones.
Ready to Automate Your Travel Agency? Try Our Cloud-based Travel Agency Software
Contact Us For a Free Online Demo!
It is essential to implement an effective communication strategy, which appropriates ICT (Information and Communication Technologies) for its purpose and, in this case, reference, social marketing as a fundamental tool when communicating.
Referring to the most used social networks: Twitter and Facebook, Travel Dock brings you a compilation of the 10 key points when it comes to conducting campaigns and efficient calls, ranging from product launches to social or academic events.
Not only the design and development of websites for online travel agencies make us different, but we owe it to the monitoring of the latest trends that today, and in a near future, are and will be present in the communication policies of any company.
1. Corporate Image:
It will always be the determining factor when it comes to a first positive impact. To make your campaign effective, keep in mind:
Design: Graphic style defined, simple, elegant and seductive.
2. Content is King:
Be clear about the message: Degree, content, contact information and corporate philosophy. Brief and concise. Exact information easy to remember.
3. Format and support:
When composing the pieces, keep in mind the medium in which they will be used. There is a clear difference between print and web. Usually, the message is varied in graphics and content, always keeping in mind the concept of the imaging unit.
5. The segment, divide and conquer:
When using social networks make sure to follow and have the contacts, groups, and references according to the purpose of the call. The possibilities are almost endless and help to structure and expand the concept and target group. Going to the whole world is really talking to nobody, you have to be very clear who is our audience.
6. Message:
Be direct and concise when sharing, posting and referencing your activity. Send direct messages to key characters or companies. Avoid spam and saturation.
7. Hours:
Learn about traffic statistics on social networks and establish interaction schedules. Permanently monitor activity on networks and evaluate the impact of your strategy.
8. Resources:
Use the audio, photo and video tools offered by social networks, make immediacy a resource in your favor, while generating confidence and credibility. It is proven by any tourist professional that good photos or videos of the product make the client feel more confident. The websites for travel agencies offer a multitude of resources of this type, which together with the social media make a powerful action in the sales of any travel agent.
9. Investment:
Although money is important, it is more important to invest the necessary time to give the required traceability to your project. Once you enjoy the recognition in the networks, your information will flow automatically. Learn and train your employees.
10. Administration:
The responsibility of social networks must be in charge of a diligent and experienced person. The availability of time and knowledge of marketing and communications is crucial.
Statistics show that spending on advertising decreases ostensibly when using social networks. These have increased the sales of goods and services in all sectors of the world economy, strengthening the interaction between the client and the company and the product, being indispensable when it comes to attracting new customers and loyalty to traditional ones.
Ready to Automate Your Travel Agency? Try Our Cloud-based Travel Agency Software
Contact Us For a Free Online Demo!
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